About CAA

Professional woman
Natalya Yashina, CPA, DASM
Founder & CEO

Meet the Founder

Having committed over a decade to cultivating her career in both public accounting and private industry, Natalya took the bold step of establishing Capital Accounting Advisory LLC. Natalya specializes in delivering comprehensive organization development and change management services. Her offerings encompass a spectrum of expertise, ranging from facilitation, strategic visioning, and team performance enhancement to training needs assessment and implementation. Many of the services are tailored specifically to audit firms and accounting departments, demonstrating Natalya’s keen understanding of industry nuances.

Committed to staying at the forefront of her field, she has chosen to enrich her knowledge and skills further. In pursuit of excellence, Natalya has embarked on the journey of acquiring a Master’s degree of Professional Studies in Organization Development and Change Management from Penn State University. Anticipated to graduate in 2024, she is poised to elevate her capacity to deliver world-class services, ensuring the success and growth of her clients.

Natalya cultivated her multifaceted skillset encompassing technical accounting, project management, change management and implementation, and leadership during her tenure at KPMG LLP and at Hospitality Investors Trust.

At KPMG LLP, her impact extended across diverse sectors, where she served public and not-for-profit organizations with revenues ranging from $150k to well over $2 billion. Her influence reached beyond client service, as she assumed the role of National Instructor while at KPMG LLP. Notably, Natalya played a pivotal role in developing and co-instructing a project management course for one of the firm’s local offices. 

In her role as the Director of Financial Reporting and Accounting Policy at Hospitality Investors Trust, Natalya spearheaded successful implementation of complex accounting standards including Leases (ASC 842) and CECL (ASC 326). Natalya’s leadership and expertise were integral to the seamless integration of these complex standards, further solidifying her reputation as a versatile and accomplished professional.

Driven by a deep passion for sharing her knowledge and expertise, Natalya actively engages in various leadership and educational capacities. Notably, she assumed the role of Chair for the VSCPA Accounting and Advisory Committee from 2020 to 2021.

Presently, Natalya serves as a member on the VSCPA’s Board of Directors Scholarship Committee and the VSCPA’s Accounting and Advisory Committee. Her past contributions include serving as a board member on the VSCPA’s Educational Foundation Board of Directors, underscoring her dedication to advancing educational initiatives within the accounting community.

Apart from her volunteer work, Natalya facilitates courses at eCornell.

CAA’s Core Capabilities

Natalya’s team brings over 40 years of cumulative experience in project management, innovation, public accounting, executive leadership, organization development and change management and implementation.

CAA’s core capabilities include: 

  • Organization development
  • Innovative Audit Team Pilot Program (patent-pending)
  • Team performance improvement
  • Training needs assessment and training implementation
  • Change management
  • Strategic visioning and planning
  • Facilitation services
  • Project management


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