Founder & CEO
Meet the Founder
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Having committed over a decade to cultivating her career in both public accounting and private industry, Natalya took the bold step of establishing Capital Accounting Advisory LLC. As an innovative leader and patent-pending inventor, Natalya specializes in delivering impactful organization development and change management solutions. Her firm provides a diverse range of services, from facilitation and strategic visioning to team performance improvement and training needs assessments. Many of the services are tailored specifically to audit firms and accounting departments, showcasing Natalya’s keen understanding of industry nuances. Natalya cultivated her multifaceted skillset encompassing technical accounting, project management, change management and implementation, and leadership during her tenure at KPMG LLP and at Hospitality Investors Trust. At KPMG LLP, her impact extended across diverse sectors, where she served public and not-for-profit organizations with revenues ranging from $150k to well over $2 billion. Her influence reached beyond client service, as she assumed the role of National Instructor while at KPMG LLP. Notably, Natalya played a pivotal role in developing and co-instructing a project management course for one of the firm’s local offices. In her role as the Director of Financial Reporting and Accounting Policy at Hospitality Investors Trust, Natalya spearheaded the successful implementation of complex accounting standards. Natalya’s leadership and expertise were integral to the seamless integration of these complex standards, further solidifying her reputation as a versatile and accomplished professional. Driven by a deep passion for sharing her knowledge and expertise, Natalya actively engages in various leadership and educational capacities. Notably, she assumed the role of Chair for the VSCPA Accounting and Advisory Committee from 2020 to 2021. Presently, Natalya serves as a member on the VSCPA’s Board of Directors Scholarship Committee and the VSCPA’s Accounting and Advisory Committee. Her past contributions include serving as a board member on the VSCPA’s Educational Foundation Board of Directors, underscoring her dedication to advancing educational initiatives within the accounting community. Apart from her volunteer work, Natalya also facilitates courses at eCornell, Cornell University’s executive education unit. CAA’s Core Capabilities Natalya’s team brings over 40 years of cumulative experience in project management, innovation, public accounting, executive leadership, organization development and change management and implementation. CAA’s core capabilities include:
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